Increasingly, more and more consumers are turning to the Internet to find the services they need. Top ranked business websites for local search get far more new customers than those businesses with websites ranked below them in the Google and Yahoo search engines. Are potential new customers seeing your website when they search for the services or products they want and need? How can your business benefit from having high local search engine rankings?
1) More traffic to your website means more customers
2) Your website is available to potential new customers 24 hours a day unlike a Valpak or Newspaper ad run.
3)The Yellow Pages are very expensive and are seldom used by consumers in comparison to the Internet. Plus, your business shares ad space with your competition giving them an equal chance to get the customer.
4) A well designed website with high local search rankings allows you to showcase your business giving you the opportunity to show them how your business can meet their needs.
5) A website can be changed quickly whereas a printed ad run cannot. With the Yellow Pages your ad cannot be edited and will remain the same for an entire year.
6) Direct mail is only available at certain times of the week and is easily discarded if there is no need for your services at the time. Potential customers may need your services at any given moment. Your website is always there and available to them no matter the day or time.
7) If your website is not ranked highly in local search, potential customers cannot find you. Most searchers use search keywords related to what they need, not business names. Having your website ranked for your industry search related keywords allows people to find you quickly based on their need.
These are just a few of the benefits associated with having a top ranked website for local search. SEO Memphis can help your business attain top rankings for local search and increase the amount traffic to your website. Below is a short video that reveals how a top ranked website for local search can greatly impact your business and bottom line.
Showing posts with label Search Engine Optimization Memphis. Show all posts
Showing posts with label Search Engine Optimization Memphis. Show all posts
Search Engine Marketing Memphis | Do You Need SEO Services To Succeed
When I started the search engine marketing Memphis blog, it was mainly for SEO educational purposes for people that wish to learn how to implement proper SEO to move their websites and blogs up in the SERRP's(Search Engine Results Page). I also thought I may pick up a few clients that really don't have the time to do their own search engine optimization and marketing online. Which leads me to the question, "Do you really need SEO services for your website to succeed online?"
To answer this question we must first look at why you have a website. Websites are designed for various reasons including informational purposes but mostly to promote and sell products or services. In order to have a successful website when selling products and services, you must have traffic which converts into sales. Organic traffic from search engines or traffic funneled to your site from other sources such Adwords or Pay Per Click campaigns or other forms of advertisement that directs traffic to your site.
It is understood by most that organic traffic is by far the best traffic not only because it is targeted traffic but most importantly because it is free. However, there are hidden cost in receiving organic traffic in the form of website hosting fees, website maintenance and the man hours needed to design and upload relevant content to the site. In order to receive organic "free" traffic, proper search engine optimization techniques and procedures must be utilized and implemented or you will not receive the traffic needed to convert into sales.
This leads me back to the question posed in the title of this article, "Do you need SEO services to succeed?" This question is relative only to the person being asked the question. Only you know if you need search engine optimization services. If you have the time and desire to learn SEO techniques and procedures, then you probably don't need SEO services. The learning curve for proper SEO is not something that can be attained overnight, but the knowledge can be attained with study and a bit of dedication over a few months. Wading through the mountains of erroneous and misleading information about SEO that is unfortunately so abundant on the Internet, is the first order of business. Only through testing, trial and error will you eventually learn which sources of information can be trusted.
Once you learn the the procedures for proper SEO, you can begin to implement them and most often will see an increase in traffic to your website, which is what you're after in the first place. SEO is not a one stop service like computer or hardware maintenance or loading a software program and then you're done. SEO is a fluid, ever changing process. What works today may not work tomorrow. Search engines are constantly updating and tweaking their algorithms to combat black hatters, scammers and spammers who are constantly trying to game the system.
The nature of search engine optimization is to ebb and flow, dynamically changing from day to day, week to week, month to month. Do you need SEO services to succeed online? Evaluation of your needs and time constraints are what is needed to answer the question. Reaching the number one position in the search engines is difficult if you are in a competitive niche and will take months of work with diligent and consistent effort applied to the SEO process.
Ultimately, the answer lies with each individual business to decide if SEO services are needed to promote your website. Proper SEO can mean the difference between having a successful or unsuccessful website in the business arena. An SEO service can be the answer if you don't have the time to devote to search engine optimization. This is what the Search Engine Marketing Memphis Blog is all about, helping you learn proper SEO or implementing SEO for you.
To answer this question we must first look at why you have a website. Websites are designed for various reasons including informational purposes but mostly to promote and sell products or services. In order to have a successful website when selling products and services, you must have traffic which converts into sales. Organic traffic from search engines or traffic funneled to your site from other sources such Adwords or Pay Per Click campaigns or other forms of advertisement that directs traffic to your site.
It is understood by most that organic traffic is by far the best traffic not only because it is targeted traffic but most importantly because it is free. However, there are hidden cost in receiving organic traffic in the form of website hosting fees, website maintenance and the man hours needed to design and upload relevant content to the site. In order to receive organic "free" traffic, proper search engine optimization techniques and procedures must be utilized and implemented or you will not receive the traffic needed to convert into sales.
This leads me back to the question posed in the title of this article, "Do you need SEO services to succeed?" This question is relative only to the person being asked the question. Only you know if you need search engine optimization services. If you have the time and desire to learn SEO techniques and procedures, then you probably don't need SEO services. The learning curve for proper SEO is not something that can be attained overnight, but the knowledge can be attained with study and a bit of dedication over a few months. Wading through the mountains of erroneous and misleading information about SEO that is unfortunately so abundant on the Internet, is the first order of business. Only through testing, trial and error will you eventually learn which sources of information can be trusted.
Once you learn the the procedures for proper SEO, you can begin to implement them and most often will see an increase in traffic to your website, which is what you're after in the first place. SEO is not a one stop service like computer or hardware maintenance or loading a software program and then you're done. SEO is a fluid, ever changing process. What works today may not work tomorrow. Search engines are constantly updating and tweaking their algorithms to combat black hatters, scammers and spammers who are constantly trying to game the system.
The nature of search engine optimization is to ebb and flow, dynamically changing from day to day, week to week, month to month. Do you need SEO services to succeed online? Evaluation of your needs and time constraints are what is needed to answer the question. Reaching the number one position in the search engines is difficult if you are in a competitive niche and will take months of work with diligent and consistent effort applied to the SEO process.
Ultimately, the answer lies with each individual business to decide if SEO services are needed to promote your website. Proper SEO can mean the difference between having a successful or unsuccessful website in the business arena. An SEO service can be the answer if you don't have the time to devote to search engine optimization. This is what the Search Engine Marketing Memphis Blog is all about, helping you learn proper SEO or implementing SEO for you.
Search Engine Marketing Memphis
I started the Search Engine Marketing Memphis blog because I thought I might pick up a few customers for my SEO business. I decided the best way to achieve this was to slowly move up in the search engine results page under the key word terms search engine optimization Memphis and search engine marketing Memphis. I chose these keywords, or keyword phrases, because keyword research revealed that these long tailed keywords are what people are putting in the Google search box to locate and find local SEO services here in Memphis and the surrounding area which is normal for anyone needing SEO.
As a result of my research, I've discovered that Memphis businesses are woefully lacking when it comes to search engine marketing and aren't capitalizing on the power of the Internet and depending on traditional forms of capturing customers such as yellow pages or radio. Unfortunately, these forms of advertisement can be much more expensive than a properly optimized website designed to reach a targeted audience.
Memphis isn't a large market for SEO, however there is enough people or companies actively looking for SEO services daily to justify me creating this blog and offering my services to them. While doing my keyword research on Memphis and the market potential for SEO services I discovered that on average there are twenty one searches placed in the search engines (Google, Yahoo and MSN) for the long tailed keyword phrase "search engine marketing Memphis" or around 630 in a thirty day period. Not bad!
I'm in the process now of scouting out the competition and seeing what search engine marketing specialist Memphis have to offer the local community. One thing I've noticed is one of their services is to submit their potential clients websites directly to the search engines through the website submission service offered by all search engines. Why? Submitting a website to a search engine directly is a waste of time and will take weeks to get a website indexed. There are easier ways to get a new website indexed and can, in some cases, be accomplished in a matter of hours.
We are not talking about submitting a new website and having it on the first page of Google within a matter of hours. Indexing a website is only the process of letting the search engines know your website is there and having it placed within their index and odds are if your site is in a competitive niche, you will end up in the Google sandbox anyway, but you will be indexed. The search engine sandbox is a form of website Purgatory where new websites go until the search engines decide whether the website is legitimate or a spam site.
Any SEO firm worth their salt knows that submitting a new website through a search engine submission portal is a waste of time but I suppose it makes for a selling point to potential clients that aren't in the know about Search Engine Optimization.
Do It Yourself Search Engine Marketing Memphis or Outsourcing SEO
Search Engine Optimization no doubt can be a do it yourself process and many people opt to go this route. But if you have a brick and mortar business to run or have a full time job that doesn't allow you the time to devote to SEO for your website, outsourcing is an option. Businesses such as contractors, attorneys, real estate agents, fishing camps or resorts or any business that can benefit from a website, often don't have the time to spend doing their own SEO so they hire someone like me to do it for them.
SEO is a akin to a living breathing organism since it is fluid and changes often. The search engines algorithms change often and competition is ever present trying to gain your position on the search engine results page. In very competitive niches or fields, on going SEO is a constant and has to be monitored from month to month to maintain position in the SERP's(search engine results page). With more and more businesses utilizing the Internet for advertisement and gaining market share, properly optimized websites are necessary if a business is to remain competitive.
Gone are the days when people would grab their Yellow Pages to find what they need. With high speed Internet connections and wireless communication through cell phones allowing access to the Internet, people first access the Internet to find local business that can fill their need. People under 35 are more likely to do this then the over 35 crowd, but this is changing as well with older Americans now beginning to understand the usefulness and power of the Internet.
Whatever your business may be, a properly optimized website can enhance your profit margin. People use the Internet for various reasons but the largest of these reasons is information. If someone has a need, what better way to gain information than the Internet? People no longer have to deal with pushy salesman or purchase items before having the proper knowledge to make an informed decision. Business websites allow us to make these decisions, find out about who we are dealing with and have an idea of what we will spend before deciding to purchase. This is the very reason search engines like Google and Yahoo exist, to bring the most relevant and up to date information to their users..you and I!
This is why up to date SEO is so vital to your online presence. The search engines are going to do their very best to provide the best product available to their end users. This is also why they change their algorithm so often. Scammers and spammers no the value of being in the number one and number two slots on the search engines and this is why they go to great lengths to game the SERP's using black hat techniques. Eventually Google and other search engines find them out and all of their work comes tumbling down in to a heap of worthless blogs and websites. Of course they have made their money and move onto finding out the next best way to scam and game the system.
Spammers, Scammers and Black Hats will be with us always, but properly optimized and legitimate websites will remain a constant and will almost always remain in the top positions because Google and other search engines do change their algorithm for this purpose. Relevant and fresh content with properly acquired back links from other legitimate websites and articles will always win. Legitimate websites that have aged and weathered the ups and downs of the market will remain on top. Occasionally the black hats will come in for a few days or even a couple of weeks or more and maintain the top position but their days are numbered always. Google and the other search engines make far too much money from Adwords, Adsense and various other forms of advertisements to let the black hats and scammers win.
As you can see, search engine optimization is an ongoing process that requires maintenance and time. Whether you decide to do it yourself or outsource your SEO is decision left to you, but money spent on a website that is not bringing in targeted traffic is not worth the hosting fees and a waste of time. For people that just don't have the time to do proper search engine optimization, I am available and affordable to help with your search engine marketing Memphis.
As a result of my research, I've discovered that Memphis businesses are woefully lacking when it comes to search engine marketing and aren't capitalizing on the power of the Internet and depending on traditional forms of capturing customers such as yellow pages or radio. Unfortunately, these forms of advertisement can be much more expensive than a properly optimized website designed to reach a targeted audience.
Memphis isn't a large market for SEO, however there is enough people or companies actively looking for SEO services daily to justify me creating this blog and offering my services to them. While doing my keyword research on Memphis and the market potential for SEO services I discovered that on average there are twenty one searches placed in the search engines (Google, Yahoo and MSN) for the long tailed keyword phrase "search engine marketing Memphis" or around 630 in a thirty day period. Not bad!
I'm in the process now of scouting out the competition and seeing what search engine marketing specialist Memphis have to offer the local community. One thing I've noticed is one of their services is to submit their potential clients websites directly to the search engines through the website submission service offered by all search engines. Why? Submitting a website to a search engine directly is a waste of time and will take weeks to get a website indexed. There are easier ways to get a new website indexed and can, in some cases, be accomplished in a matter of hours.
We are not talking about submitting a new website and having it on the first page of Google within a matter of hours. Indexing a website is only the process of letting the search engines know your website is there and having it placed within their index and odds are if your site is in a competitive niche, you will end up in the Google sandbox anyway, but you will be indexed. The search engine sandbox is a form of website Purgatory where new websites go until the search engines decide whether the website is legitimate or a spam site.
Any SEO firm worth their salt knows that submitting a new website through a search engine submission portal is a waste of time but I suppose it makes for a selling point to potential clients that aren't in the know about Search Engine Optimization.
Do It Yourself Search Engine Marketing Memphis or Outsourcing SEO
Search Engine Optimization no doubt can be a do it yourself process and many people opt to go this route. But if you have a brick and mortar business to run or have a full time job that doesn't allow you the time to devote to SEO for your website, outsourcing is an option. Businesses such as contractors, attorneys, real estate agents, fishing camps or resorts or any business that can benefit from a website, often don't have the time to spend doing their own SEO so they hire someone like me to do it for them.
SEO is a akin to a living breathing organism since it is fluid and changes often. The search engines algorithms change often and competition is ever present trying to gain your position on the search engine results page. In very competitive niches or fields, on going SEO is a constant and has to be monitored from month to month to maintain position in the SERP's(search engine results page). With more and more businesses utilizing the Internet for advertisement and gaining market share, properly optimized websites are necessary if a business is to remain competitive.
Gone are the days when people would grab their Yellow Pages to find what they need. With high speed Internet connections and wireless communication through cell phones allowing access to the Internet, people first access the Internet to find local business that can fill their need. People under 35 are more likely to do this then the over 35 crowd, but this is changing as well with older Americans now beginning to understand the usefulness and power of the Internet.
Whatever your business may be, a properly optimized website can enhance your profit margin. People use the Internet for various reasons but the largest of these reasons is information. If someone has a need, what better way to gain information than the Internet? People no longer have to deal with pushy salesman or purchase items before having the proper knowledge to make an informed decision. Business websites allow us to make these decisions, find out about who we are dealing with and have an idea of what we will spend before deciding to purchase. This is the very reason search engines like Google and Yahoo exist, to bring the most relevant and up to date information to their users..you and I!
This is why up to date SEO is so vital to your online presence. The search engines are going to do their very best to provide the best product available to their end users. This is also why they change their algorithm so often. Scammers and spammers no the value of being in the number one and number two slots on the search engines and this is why they go to great lengths to game the SERP's using black hat techniques. Eventually Google and other search engines find them out and all of their work comes tumbling down in to a heap of worthless blogs and websites. Of course they have made their money and move onto finding out the next best way to scam and game the system.
Spammers, Scammers and Black Hats will be with us always, but properly optimized and legitimate websites will remain a constant and will almost always remain in the top positions because Google and other search engines do change their algorithm for this purpose. Relevant and fresh content with properly acquired back links from other legitimate websites and articles will always win. Legitimate websites that have aged and weathered the ups and downs of the market will remain on top. Occasionally the black hats will come in for a few days or even a couple of weeks or more and maintain the top position but their days are numbered always. Google and the other search engines make far too much money from Adwords, Adsense and various other forms of advertisements to let the black hats and scammers win.
As you can see, search engine optimization is an ongoing process that requires maintenance and time. Whether you decide to do it yourself or outsource your SEO is decision left to you, but money spent on a website that is not bringing in targeted traffic is not worth the hosting fees and a waste of time. For people that just don't have the time to do proper search engine optimization, I am available and affordable to help with your search engine marketing Memphis.
Search Engine Optimization | Keywords
Search Engine Optimization can be done for free without hiring anyone to do SEO for you, make no mistake. Everything that is needed to do proper SEO and move your website up in the SERP's(Search Engine Results Page) is freely available and the only ingredients needed to apply proper SEO is knowledge and time. Everything that follows in this blog is free, however this does not mean I do it for myself for free because I don't. I have spent money on software that helps me cut the time in half for proper SEO, but this does not mean you have to spend one nickle for your own SEO process to have good results. Having these software programs do nothing more than reduce the hours, days and weeks that manual SEO requires. They are not designed to make you rich by pushing a magic button, they are simply tools.
Most people when the have a newly designed website often are excited and ready for the world to see their work of art or if they have a monetized website, they are ready for the money to start rolling in. They submit their site to a few search engines and hope that visitors will mysteriously show up and view or buy whatever is on your site. After a few weeks pass, reality sets in that maybe just submitting their site to the search engines isn't really all there is to getting their site seen by the masses. Then they decide maybe I need to "optimize" my website around my main keywords and this will make people show up. A few more weeks pass, no visitors, no money. A big waste of time!!!
This is the point where people either lose interest and give up or build another website(with the same result). Eventually they figure out that this is not the way to go about getting traffic to their website. It was possible to do this maybe 10 years ago, but not today,folks. The search engines have gotten way smarter as has the competition. To compete today online, you first must learn some very specific procedures as follows.
Let's say we are going to create a golf related website. Before we put one second into creating the site, we must first do keyword research. (I will provide a list of free keyword research tools in a later post along with other free tools). We will place the keyword "golf" in the research tool and the tool will show us a list of golf related keywords. Below are examples of golf related keywords and how often they are searched each day on average for the previous month.
5274 golf
2190 golf clubs
1049 golf tournament gifts
960 mini golf
839 callaway golf
830 golf carts
828 golf wedding favors
822 golf equipment
803 personalized golf balls
790 golf channel
784 topless golf (Very interesting this one)
776 masters golf
757 golf balls
750 golf travel cases
749 golf galaxy
749 golf travel case
747 logo golf balls
649 robin williams golf
638 golf shoes
615 golf masters scores (The Masters Tournament was last month)
I've listed the top 20 results for the main keywords related to golf that were searched the previous month. With exception to a few of the words, most all of these will remain in the top 20 each month. With some SEO tools it is possible to drill down hundreds of keywords related to one specific niche just like golf. There are thousands of different niches that can be built around one root keyword.
In the case of golf, we would not center our website around the specific keyword of golf since the field is way to competitive and it would take more time than most of us have to rank highly for golf, if we ever could for that matter. What we are looking for are what is called "long-tail" keyword phrases. More on this later in the post. If we wanted to rank for golf, we first must search out the competition. We would go to Google and place the word golf in the search query box like this, "golf" in quotes. This tell Google that we only want to search specifically what we put in the query window.
As of this post, there are 501,000,000 websites that show up in the results window on Google for the keyword "golf". I don't know about you, but this appears to be very stiff competition. We now know that we must drill down a little more and find something related to golf that we can rank highly for in the SERP's. We can choose a "long tail" keyword phrase like "logo golf balls".
Logo golf balls is searched on average about 747 times a day or 22,410 times each month with 157,000 competing websites in the SERP's. 157,000 is a whole lot easier to rank for verses 501 million, wouldn't you say? Competitive but not unreasonably so.
Ok, we've settled on our keyword phrase which is the long tailed keyword "logo golf balls". In my next post we will learn how to center our website or blog around our long tailed keyword phrase. Plus, long drawn out articles that border on epic tend to give too much information at once and tend to cause the glazed eye effect for readers. Bookmark Search Engine Optimization Memphis for later updates.
Until then,
Cheers!
Most people when the have a newly designed website often are excited and ready for the world to see their work of art or if they have a monetized website, they are ready for the money to start rolling in. They submit their site to a few search engines and hope that visitors will mysteriously show up and view or buy whatever is on your site. After a few weeks pass, reality sets in that maybe just submitting their site to the search engines isn't really all there is to getting their site seen by the masses. Then they decide maybe I need to "optimize" my website around my main keywords and this will make people show up. A few more weeks pass, no visitors, no money. A big waste of time!!!
This is the point where people either lose interest and give up or build another website(with the same result). Eventually they figure out that this is not the way to go about getting traffic to their website. It was possible to do this maybe 10 years ago, but not today,folks. The search engines have gotten way smarter as has the competition. To compete today online, you first must learn some very specific procedures as follows.
Let's say we are going to create a golf related website. Before we put one second into creating the site, we must first do keyword research. (I will provide a list of free keyword research tools in a later post along with other free tools). We will place the keyword "golf" in the research tool and the tool will show us a list of golf related keywords. Below are examples of golf related keywords and how often they are searched each day on average for the previous month.
5274 golf
2190 golf clubs
1049 golf tournament gifts
960 mini golf
839 callaway golf
830 golf carts
828 golf wedding favors
822 golf equipment
803 personalized golf balls
790 golf channel
784 topless golf (Very interesting this one)
776 masters golf
757 golf balls
750 golf travel cases
749 golf galaxy
749 golf travel case
747 logo golf balls
649 robin williams golf
638 golf shoes
615 golf masters scores (The Masters Tournament was last month)
I've listed the top 20 results for the main keywords related to golf that were searched the previous month. With exception to a few of the words, most all of these will remain in the top 20 each month. With some SEO tools it is possible to drill down hundreds of keywords related to one specific niche just like golf. There are thousands of different niches that can be built around one root keyword.
In the case of golf, we would not center our website around the specific keyword of golf since the field is way to competitive and it would take more time than most of us have to rank highly for golf, if we ever could for that matter. What we are looking for are what is called "long-tail" keyword phrases. More on this later in the post. If we wanted to rank for golf, we first must search out the competition. We would go to Google and place the word golf in the search query box like this, "golf" in quotes. This tell Google that we only want to search specifically what we put in the query window.
As of this post, there are 501,000,000 websites that show up in the results window on Google for the keyword "golf". I don't know about you, but this appears to be very stiff competition. We now know that we must drill down a little more and find something related to golf that we can rank highly for in the SERP's. We can choose a "long tail" keyword phrase like "logo golf balls".
Logo golf balls is searched on average about 747 times a day or 22,410 times each month with 157,000 competing websites in the SERP's. 157,000 is a whole lot easier to rank for verses 501 million, wouldn't you say? Competitive but not unreasonably so.
Ok, we've settled on our keyword phrase which is the long tailed keyword "logo golf balls". In my next post we will learn how to center our website or blog around our long tailed keyword phrase. Plus, long drawn out articles that border on epic tend to give too much information at once and tend to cause the glazed eye effect for readers. Bookmark Search Engine Optimization Memphis for later updates.
Until then,
Cheers!
Search Engine Optimization Memphis
Search Engine Optimization is the rage today as it should be and this is why I created this blog and named it Search Engine Optimization Memphis. I'm local and have lived in Memphis all of my life and know there are people and businesses here that can benefit from a source that provides relevant information about Search Engine Optimization in Memphis. Billions of dollars are earned and spent every year on and for Internet advertising. People and businesses with monetized websites understand how important being listed on the SERP's(Search Engine Results Page) can be to the bottom line and most importantly, the first page of the SERP's. The difference between being listed on the first page of Google and the second page is comparable to the difference between a penny and a $1000 bill. The fact is, Internet browsers and searchers seldom go further than the first page of Google and we have Google to thank for this.
Google prides itself on delivering a product that provides the freshest and most up to date information to it's end users, you and I, and they go to great lengths to constantly improve their algorithm to deliver this information. This is good for people that are using Google to find what they are looking for but bad for the business that has a wonderful product or widget to offer to the public, but are unable to get listed on the first page of Google. Search Engine Optimization is the key to getting on the first page of Google. Without proper SEO, your website or blog is doomed to being seen by only you or the people you pay to send there by various other forms of advertisement. You will never receive organic search traffic unless you apply proper search engine optimization.
The good news is that Search Engine Optimization is part art and part science and can be done for very little cost if any, depending on if you do it yourself or pay someone to do SEO for you. SEO is not like computer repair or website design where you spend a few days working or designing and then you are done, although design of your site does have some aspects that lend itself to proper SEO which I will cover in later post. Most SEO comes from what is called off page optimization. Sure keywords are important and content on your website is very important to Google, but ranking high on Google is a process that takes time and effort with application of off page procedures that are both time consuming and necessary if you are to maintain a 1st page listing in the SERP's.
These procedures can be done by any business owner with a website if they have the time and this is where the business owner runs into a very common problem, time management. Trying to run a business and having the time to do Search Engine Optimization usually ends in frustration for the business owner. If the business owner has deep pockets, it isn't a problem to get listed on the first page of Google providing you have the money to pay high page rank sites to link back to your site. But this avenue will eventually close since the word in the SEO community is that the mighty "G" (Google) is beginning to frown on paid links and may soon penalize websites that have paid links. Another problem is relevancy. In a perfect world, you would want a link from a high page rank site that is in the same sector or niche that your business is in to show Google how important or relevant your website is within the niche or sector. Google loves relevant content for the search words put in by surfers and browsers. The problem is, some of these high page rank websites are unwilling to share their link juice with you even if you offer to pay them since you are in direct competition with them. Catch 22!
There is a way to do proper search engine optimization and do it correctly. It just takes time although there are many variables including how competitive the niche or sector may be. In later post I will discuss ways to improve your search engine rankings with procedures that can be implemented for free and will only cost you time. I plan on updating this blog at least three times a week if not more so come along and let's learn about search engine optimization Memphis.
Google prides itself on delivering a product that provides the freshest and most up to date information to it's end users, you and I, and they go to great lengths to constantly improve their algorithm to deliver this information. This is good for people that are using Google to find what they are looking for but bad for the business that has a wonderful product or widget to offer to the public, but are unable to get listed on the first page of Google. Search Engine Optimization is the key to getting on the first page of Google. Without proper SEO, your website or blog is doomed to being seen by only you or the people you pay to send there by various other forms of advertisement. You will never receive organic search traffic unless you apply proper search engine optimization.
The good news is that Search Engine Optimization is part art and part science and can be done for very little cost if any, depending on if you do it yourself or pay someone to do SEO for you. SEO is not like computer repair or website design where you spend a few days working or designing and then you are done, although design of your site does have some aspects that lend itself to proper SEO which I will cover in later post. Most SEO comes from what is called off page optimization. Sure keywords are important and content on your website is very important to Google, but ranking high on Google is a process that takes time and effort with application of off page procedures that are both time consuming and necessary if you are to maintain a 1st page listing in the SERP's.
These procedures can be done by any business owner with a website if they have the time and this is where the business owner runs into a very common problem, time management. Trying to run a business and having the time to do Search Engine Optimization usually ends in frustration for the business owner. If the business owner has deep pockets, it isn't a problem to get listed on the first page of Google providing you have the money to pay high page rank sites to link back to your site. But this avenue will eventually close since the word in the SEO community is that the mighty "G" (Google) is beginning to frown on paid links and may soon penalize websites that have paid links. Another problem is relevancy. In a perfect world, you would want a link from a high page rank site that is in the same sector or niche that your business is in to show Google how important or relevant your website is within the niche or sector. Google loves relevant content for the search words put in by surfers and browsers. The problem is, some of these high page rank websites are unwilling to share their link juice with you even if you offer to pay them since you are in direct competition with them. Catch 22!
There is a way to do proper search engine optimization and do it correctly. It just takes time although there are many variables including how competitive the niche or sector may be. In later post I will discuss ways to improve your search engine rankings with procedures that can be implemented for free and will only cost you time. I plan on updating this blog at least three times a week if not more so come along and let's learn about search engine optimization Memphis.
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