Increasingly, more and more consumers are turning to the Internet to find the services they need. Top ranked business websites for local search get far more new customers than those businesses with websites ranked below them in the Google and Yahoo search engines. Are potential new customers seeing your website when they search for the services or products they want and need? How can your business benefit from having high local search engine rankings?
1) More traffic to your website means more customers
2) Your website is available to potential new customers 24 hours a day unlike a Valpak or Newspaper ad run.
3)The Yellow Pages are very expensive and are seldom used by consumers in comparison to the Internet. Plus, your business shares ad space with your competition giving them an equal chance to get the customer.
4) A well designed website with high local search rankings allows you to showcase your business giving you the opportunity to show them how your business can meet their needs.
5) A website can be changed quickly whereas a printed ad run cannot. With the Yellow Pages your ad cannot be edited and will remain the same for an entire year.
6) Direct mail is only available at certain times of the week and is easily discarded if there is no need for your services at the time. Potential customers may need your services at any given moment. Your website is always there and available to them no matter the day or time.
7) If your website is not ranked highly in local search, potential customers cannot find you. Most searchers use search keywords related to what they need, not business names. Having your website ranked for your industry search related keywords allows people to find you quickly based on their need.
These are just a few of the benefits associated with having a top ranked website for local search. SEO Memphis can help your business attain top rankings for local search and increase the amount traffic to your website. Below is a short video that reveals how a top ranked website for local search can greatly impact your business and bottom line.
Showing posts with label search engine marketing memphis. Show all posts
Showing posts with label search engine marketing memphis. Show all posts
Six Minutes To Six Figures With SEO
Memphis business owners could benefit from watching the short video below. It is called Six Minutes to Six Figures and reveals how a heating and air conditioning contractor took his business from zero profits to banking $23,000 in 45 days. He did this by using the power of the Internet with a combination of search engine optimization and a Pay for Click campaign. By having a website available 24 hours a day your customers can find you far quicker than they could with the Yellow Pages or ValPak coupons. See the video below.
This video proves traditional forms of acquiring new customers are obsolete. The Internet has become the primary source of showcasing your business and finding new customers through local Internet search. Having a properly optimized website that ranks highly for your industry keywords and Google Places can increase your exposure tremendously. Thus, providing you with potential new customers you could have never reached with traditional forms of advertising such as the Yellow Pages.
The Power Of Search Engine Marketing Memphis
Over the course of the last few months I’ve been conducting a bit of research on websites to determine the current level of search engine marketing Memphis websites have or…lack thereof. If you’ve been reading my blog, I recently wrote an article about local Memphis used cars dealerships and how easy it would be for a savvy dealer to come in and rank number one for all of the keywords associated with the used car market here in the Mid-South.
One thing that I have discovered locally, is that most websites in various different markets could be better optimized for organic traffic in the search engine marketing Memphis area. There are many different niches here in Memphis that are failing in reaching the people that search for everyday goods and services in Memphis. If you’re a local business owner and you haven’t optimized your website for organic traffic, you are letting customers and money pass through your fingers.
I’m not being hard on local business owners, rather I’m trying to give them a wake up call to the power of search engine marketing in Memphis. Actually the blame should not be placed on them. Most business owners are experts in their chosen field and know very little about web design and even less about search engine optimization. Many believe hiring a web design company to build a e-commerce or informational site to showcase products and service will somehow magically bring in customers. It won’t!
Unfortunately, many web design companies know very little about search engine optimization. Web design and search engine optimization are two completely different fields with one focusing primarily in on-page optimization and the other with
off-page optimization. Of course proper SEO starts even before a website is ever built and the website should be built with SEO in mind, including proper keyword research and selection also with relevant content placed on the website. Meta tags should be used with keywords that reflect the search terms that are associated with the market in which the website owner is targeting.
The above is called on-page optimization and is a necessary part of the SEO process, however, off page optimization is where the bulk and emphasis of search engine optimization should be focused. And this is where local websites are failing miserably. I have looked through at least twenty different niches and industries and all of the top 5 positions on Google in each of these industries could easily be replaced by anyone that has a website ranked below them if they were to apply proper SEO.
There are websites in the real estate industry that are 6 or 7 pages deep on Google that could easily outrank and replace the number one position for some of the top keywords related to real estate if proper SEO techniques were implemented. The amount of searches done just on Google last month for real estate related terms in Memphis is a gold mine that is being grossly over-looked. Designing and owning a beautiful website will do nothing to get traffic if proper off-page optimization is not utilize to capture organic search traffic.
This blog is three months old and cost me nothing for hosting. It is a free blogging platform owned by Google called Blogger. I wrote a few articles the first week with properly optimized keywords and left it alone for about 45 days and I’m already starting to outrank some of the web design companies that target the Internet, web design and SEO markets here locally that are years older than my blog. This blog is not fancy, in-fact it’s down right ugly, but it is optimized for search traffic. I received traffic and emails from all parts of the globe asking me for help and how much I would charge to help optimize their websites. Amazingly, this blog is only optimized for search engine marketing Memphis and people half a world away find me within the billions of pages on Google.
Web designers are very good at what they do. Some not all, know very little about Search Engine Optimization. I hate web design( I can do it if I must) and could really care less about it, it’s boring to me, but I love SEO. As I’ve stated before, off page optimization is far more important than on page optimization and requires weeks if not months to rank a website highly in the search engines. This is the difference between web design and SEO. Web design can be done in matter of days or weeks and then it’s done, however if proper SEO is not implemented, no one will see the website from organic searches.
Most people that know little about websites and even less about SEO think they are one in the same. After browsing around the Memphis market for a few weeks, it is clear that search engine marketing Memphis is severely lacking in proper SEO techniques and procedures with most not having a clue about how to get their websites ranked in the SERP’s (Search Engine Results Page).
Search engine optimization takes work, tedious and boring work. But it must be done if you want your site to rank highly. Fortune 500 companies spend millions each year to be in the first position on Google because they understand the power of the Internet. They also understand that almost everyone will use the Internet first before opening the Yellow Pages to find what they are searching for…if they are below the age of 60. Older folks tend to still use the Yellow Pages because they don’t understand the Internet. However, the Yellow Pages should be on the endangered species list since their days are numbered.
The difference between being on the first page of Google and the second page of Google for a targeted keyword is enormous. Ranking in the number one slot can make you rich if you are in the number one position. Ranking in the number 10 slot on page one of Google will make money and in some cases on page two. Most people rarely go past page two or three since they’ve already found what they are looking for on the first two pages. If you aren't on at least page three, it is doubtful your site will ever receive one vistior from organic search traffic.
This is the power of search engine marketing Memphis, proper SEO!
One thing that I have discovered locally, is that most websites in various different markets could be better optimized for organic traffic in the search engine marketing Memphis area. There are many different niches here in Memphis that are failing in reaching the people that search for everyday goods and services in Memphis. If you’re a local business owner and you haven’t optimized your website for organic traffic, you are letting customers and money pass through your fingers.
I’m not being hard on local business owners, rather I’m trying to give them a wake up call to the power of search engine marketing in Memphis. Actually the blame should not be placed on them. Most business owners are experts in their chosen field and know very little about web design and even less about search engine optimization. Many believe hiring a web design company to build a e-commerce or informational site to showcase products and service will somehow magically bring in customers. It won’t!
Unfortunately, many web design companies know very little about search engine optimization. Web design and search engine optimization are two completely different fields with one focusing primarily in on-page optimization and the other with
off-page optimization. Of course proper SEO starts even before a website is ever built and the website should be built with SEO in mind, including proper keyword research and selection also with relevant content placed on the website. Meta tags should be used with keywords that reflect the search terms that are associated with the market in which the website owner is targeting.
The above is called on-page optimization and is a necessary part of the SEO process, however, off page optimization is where the bulk and emphasis of search engine optimization should be focused. And this is where local websites are failing miserably. I have looked through at least twenty different niches and industries and all of the top 5 positions on Google in each of these industries could easily be replaced by anyone that has a website ranked below them if they were to apply proper SEO.
There are websites in the real estate industry that are 6 or 7 pages deep on Google that could easily outrank and replace the number one position for some of the top keywords related to real estate if proper SEO techniques were implemented. The amount of searches done just on Google last month for real estate related terms in Memphis is a gold mine that is being grossly over-looked. Designing and owning a beautiful website will do nothing to get traffic if proper off-page optimization is not utilize to capture organic search traffic.
This blog is three months old and cost me nothing for hosting. It is a free blogging platform owned by Google called Blogger. I wrote a few articles the first week with properly optimized keywords and left it alone for about 45 days and I’m already starting to outrank some of the web design companies that target the Internet, web design and SEO markets here locally that are years older than my blog. This blog is not fancy, in-fact it’s down right ugly, but it is optimized for search traffic. I received traffic and emails from all parts of the globe asking me for help and how much I would charge to help optimize their websites. Amazingly, this blog is only optimized for search engine marketing Memphis and people half a world away find me within the billions of pages on Google.
Web designers are very good at what they do. Some not all, know very little about Search Engine Optimization. I hate web design( I can do it if I must) and could really care less about it, it’s boring to me, but I love SEO. As I’ve stated before, off page optimization is far more important than on page optimization and requires weeks if not months to rank a website highly in the search engines. This is the difference between web design and SEO. Web design can be done in matter of days or weeks and then it’s done, however if proper SEO is not implemented, no one will see the website from organic searches.
Most people that know little about websites and even less about SEO think they are one in the same. After browsing around the Memphis market for a few weeks, it is clear that search engine marketing Memphis is severely lacking in proper SEO techniques and procedures with most not having a clue about how to get their websites ranked in the SERP’s (Search Engine Results Page).
Search engine optimization takes work, tedious and boring work. But it must be done if you want your site to rank highly. Fortune 500 companies spend millions each year to be in the first position on Google because they understand the power of the Internet. They also understand that almost everyone will use the Internet first before opening the Yellow Pages to find what they are searching for…if they are below the age of 60. Older folks tend to still use the Yellow Pages because they don’t understand the Internet. However, the Yellow Pages should be on the endangered species list since their days are numbered.
The difference between being on the first page of Google and the second page of Google for a targeted keyword is enormous. Ranking in the number one slot can make you rich if you are in the number one position. Ranking in the number 10 slot on page one of Google will make money and in some cases on page two. Most people rarely go past page two or three since they’ve already found what they are looking for on the first two pages. If you aren't on at least page three, it is doubtful your site will ever receive one vistior from organic search traffic.
This is the power of search engine marketing Memphis, proper SEO!
Search Engine Marketing Memphis | Do You Need SEO Services To Succeed
When I started the search engine marketing Memphis blog, it was mainly for SEO educational purposes for people that wish to learn how to implement proper SEO to move their websites and blogs up in the SERRP's(Search Engine Results Page). I also thought I may pick up a few clients that really don't have the time to do their own search engine optimization and marketing online. Which leads me to the question, "Do you really need SEO services for your website to succeed online?"
To answer this question we must first look at why you have a website. Websites are designed for various reasons including informational purposes but mostly to promote and sell products or services. In order to have a successful website when selling products and services, you must have traffic which converts into sales. Organic traffic from search engines or traffic funneled to your site from other sources such Adwords or Pay Per Click campaigns or other forms of advertisement that directs traffic to your site.
It is understood by most that organic traffic is by far the best traffic not only because it is targeted traffic but most importantly because it is free. However, there are hidden cost in receiving organic traffic in the form of website hosting fees, website maintenance and the man hours needed to design and upload relevant content to the site. In order to receive organic "free" traffic, proper search engine optimization techniques and procedures must be utilized and implemented or you will not receive the traffic needed to convert into sales.
This leads me back to the question posed in the title of this article, "Do you need SEO services to succeed?" This question is relative only to the person being asked the question. Only you know if you need search engine optimization services. If you have the time and desire to learn SEO techniques and procedures, then you probably don't need SEO services. The learning curve for proper SEO is not something that can be attained overnight, but the knowledge can be attained with study and a bit of dedication over a few months. Wading through the mountains of erroneous and misleading information about SEO that is unfortunately so abundant on the Internet, is the first order of business. Only through testing, trial and error will you eventually learn which sources of information can be trusted.
Once you learn the the procedures for proper SEO, you can begin to implement them and most often will see an increase in traffic to your website, which is what you're after in the first place. SEO is not a one stop service like computer or hardware maintenance or loading a software program and then you're done. SEO is a fluid, ever changing process. What works today may not work tomorrow. Search engines are constantly updating and tweaking their algorithms to combat black hatters, scammers and spammers who are constantly trying to game the system.
The nature of search engine optimization is to ebb and flow, dynamically changing from day to day, week to week, month to month. Do you need SEO services to succeed online? Evaluation of your needs and time constraints are what is needed to answer the question. Reaching the number one position in the search engines is difficult if you are in a competitive niche and will take months of work with diligent and consistent effort applied to the SEO process.
Ultimately, the answer lies with each individual business to decide if SEO services are needed to promote your website. Proper SEO can mean the difference between having a successful or unsuccessful website in the business arena. An SEO service can be the answer if you don't have the time to devote to search engine optimization. This is what the Search Engine Marketing Memphis Blog is all about, helping you learn proper SEO or implementing SEO for you.
To answer this question we must first look at why you have a website. Websites are designed for various reasons including informational purposes but mostly to promote and sell products or services. In order to have a successful website when selling products and services, you must have traffic which converts into sales. Organic traffic from search engines or traffic funneled to your site from other sources such Adwords or Pay Per Click campaigns or other forms of advertisement that directs traffic to your site.
It is understood by most that organic traffic is by far the best traffic not only because it is targeted traffic but most importantly because it is free. However, there are hidden cost in receiving organic traffic in the form of website hosting fees, website maintenance and the man hours needed to design and upload relevant content to the site. In order to receive organic "free" traffic, proper search engine optimization techniques and procedures must be utilized and implemented or you will not receive the traffic needed to convert into sales.
This leads me back to the question posed in the title of this article, "Do you need SEO services to succeed?" This question is relative only to the person being asked the question. Only you know if you need search engine optimization services. If you have the time and desire to learn SEO techniques and procedures, then you probably don't need SEO services. The learning curve for proper SEO is not something that can be attained overnight, but the knowledge can be attained with study and a bit of dedication over a few months. Wading through the mountains of erroneous and misleading information about SEO that is unfortunately so abundant on the Internet, is the first order of business. Only through testing, trial and error will you eventually learn which sources of information can be trusted.
Once you learn the the procedures for proper SEO, you can begin to implement them and most often will see an increase in traffic to your website, which is what you're after in the first place. SEO is not a one stop service like computer or hardware maintenance or loading a software program and then you're done. SEO is a fluid, ever changing process. What works today may not work tomorrow. Search engines are constantly updating and tweaking their algorithms to combat black hatters, scammers and spammers who are constantly trying to game the system.
The nature of search engine optimization is to ebb and flow, dynamically changing from day to day, week to week, month to month. Do you need SEO services to succeed online? Evaluation of your needs and time constraints are what is needed to answer the question. Reaching the number one position in the search engines is difficult if you are in a competitive niche and will take months of work with diligent and consistent effort applied to the SEO process.
Ultimately, the answer lies with each individual business to decide if SEO services are needed to promote your website. Proper SEO can mean the difference between having a successful or unsuccessful website in the business arena. An SEO service can be the answer if you don't have the time to devote to search engine optimization. This is what the Search Engine Marketing Memphis Blog is all about, helping you learn proper SEO or implementing SEO for you.
Search Engine Marketing Memphis
I started the Search Engine Marketing Memphis blog because I thought I might pick up a few customers for my SEO business. I decided the best way to achieve this was to slowly move up in the search engine results page under the key word terms search engine optimization Memphis and search engine marketing Memphis. I chose these keywords, or keyword phrases, because keyword research revealed that these long tailed keywords are what people are putting in the Google search box to locate and find local SEO services here in Memphis and the surrounding area which is normal for anyone needing SEO.
As a result of my research, I've discovered that Memphis businesses are woefully lacking when it comes to search engine marketing and aren't capitalizing on the power of the Internet and depending on traditional forms of capturing customers such as yellow pages or radio. Unfortunately, these forms of advertisement can be much more expensive than a properly optimized website designed to reach a targeted audience.
Memphis isn't a large market for SEO, however there is enough people or companies actively looking for SEO services daily to justify me creating this blog and offering my services to them. While doing my keyword research on Memphis and the market potential for SEO services I discovered that on average there are twenty one searches placed in the search engines (Google, Yahoo and MSN) for the long tailed keyword phrase "search engine marketing Memphis" or around 630 in a thirty day period. Not bad!
I'm in the process now of scouting out the competition and seeing what search engine marketing specialist Memphis have to offer the local community. One thing I've noticed is one of their services is to submit their potential clients websites directly to the search engines through the website submission service offered by all search engines. Why? Submitting a website to a search engine directly is a waste of time and will take weeks to get a website indexed. There are easier ways to get a new website indexed and can, in some cases, be accomplished in a matter of hours.
We are not talking about submitting a new website and having it on the first page of Google within a matter of hours. Indexing a website is only the process of letting the search engines know your website is there and having it placed within their index and odds are if your site is in a competitive niche, you will end up in the Google sandbox anyway, but you will be indexed. The search engine sandbox is a form of website Purgatory where new websites go until the search engines decide whether the website is legitimate or a spam site.
Any SEO firm worth their salt knows that submitting a new website through a search engine submission portal is a waste of time but I suppose it makes for a selling point to potential clients that aren't in the know about Search Engine Optimization.
Do It Yourself Search Engine Marketing Memphis or Outsourcing SEO
Search Engine Optimization no doubt can be a do it yourself process and many people opt to go this route. But if you have a brick and mortar business to run or have a full time job that doesn't allow you the time to devote to SEO for your website, outsourcing is an option. Businesses such as contractors, attorneys, real estate agents, fishing camps or resorts or any business that can benefit from a website, often don't have the time to spend doing their own SEO so they hire someone like me to do it for them.
SEO is a akin to a living breathing organism since it is fluid and changes often. The search engines algorithms change often and competition is ever present trying to gain your position on the search engine results page. In very competitive niches or fields, on going SEO is a constant and has to be monitored from month to month to maintain position in the SERP's(search engine results page). With more and more businesses utilizing the Internet for advertisement and gaining market share, properly optimized websites are necessary if a business is to remain competitive.
Gone are the days when people would grab their Yellow Pages to find what they need. With high speed Internet connections and wireless communication through cell phones allowing access to the Internet, people first access the Internet to find local business that can fill their need. People under 35 are more likely to do this then the over 35 crowd, but this is changing as well with older Americans now beginning to understand the usefulness and power of the Internet.
Whatever your business may be, a properly optimized website can enhance your profit margin. People use the Internet for various reasons but the largest of these reasons is information. If someone has a need, what better way to gain information than the Internet? People no longer have to deal with pushy salesman or purchase items before having the proper knowledge to make an informed decision. Business websites allow us to make these decisions, find out about who we are dealing with and have an idea of what we will spend before deciding to purchase. This is the very reason search engines like Google and Yahoo exist, to bring the most relevant and up to date information to their users..you and I!
This is why up to date SEO is so vital to your online presence. The search engines are going to do their very best to provide the best product available to their end users. This is also why they change their algorithm so often. Scammers and spammers no the value of being in the number one and number two slots on the search engines and this is why they go to great lengths to game the SERP's using black hat techniques. Eventually Google and other search engines find them out and all of their work comes tumbling down in to a heap of worthless blogs and websites. Of course they have made their money and move onto finding out the next best way to scam and game the system.
Spammers, Scammers and Black Hats will be with us always, but properly optimized and legitimate websites will remain a constant and will almost always remain in the top positions because Google and other search engines do change their algorithm for this purpose. Relevant and fresh content with properly acquired back links from other legitimate websites and articles will always win. Legitimate websites that have aged and weathered the ups and downs of the market will remain on top. Occasionally the black hats will come in for a few days or even a couple of weeks or more and maintain the top position but their days are numbered always. Google and the other search engines make far too much money from Adwords, Adsense and various other forms of advertisements to let the black hats and scammers win.
As you can see, search engine optimization is an ongoing process that requires maintenance and time. Whether you decide to do it yourself or outsource your SEO is decision left to you, but money spent on a website that is not bringing in targeted traffic is not worth the hosting fees and a waste of time. For people that just don't have the time to do proper search engine optimization, I am available and affordable to help with your search engine marketing Memphis.
As a result of my research, I've discovered that Memphis businesses are woefully lacking when it comes to search engine marketing and aren't capitalizing on the power of the Internet and depending on traditional forms of capturing customers such as yellow pages or radio. Unfortunately, these forms of advertisement can be much more expensive than a properly optimized website designed to reach a targeted audience.
Memphis isn't a large market for SEO, however there is enough people or companies actively looking for SEO services daily to justify me creating this blog and offering my services to them. While doing my keyword research on Memphis and the market potential for SEO services I discovered that on average there are twenty one searches placed in the search engines (Google, Yahoo and MSN) for the long tailed keyword phrase "search engine marketing Memphis" or around 630 in a thirty day period. Not bad!
I'm in the process now of scouting out the competition and seeing what search engine marketing specialist Memphis have to offer the local community. One thing I've noticed is one of their services is to submit their potential clients websites directly to the search engines through the website submission service offered by all search engines. Why? Submitting a website to a search engine directly is a waste of time and will take weeks to get a website indexed. There are easier ways to get a new website indexed and can, in some cases, be accomplished in a matter of hours.
We are not talking about submitting a new website and having it on the first page of Google within a matter of hours. Indexing a website is only the process of letting the search engines know your website is there and having it placed within their index and odds are if your site is in a competitive niche, you will end up in the Google sandbox anyway, but you will be indexed. The search engine sandbox is a form of website Purgatory where new websites go until the search engines decide whether the website is legitimate or a spam site.
Any SEO firm worth their salt knows that submitting a new website through a search engine submission portal is a waste of time but I suppose it makes for a selling point to potential clients that aren't in the know about Search Engine Optimization.
Do It Yourself Search Engine Marketing Memphis or Outsourcing SEO
Search Engine Optimization no doubt can be a do it yourself process and many people opt to go this route. But if you have a brick and mortar business to run or have a full time job that doesn't allow you the time to devote to SEO for your website, outsourcing is an option. Businesses such as contractors, attorneys, real estate agents, fishing camps or resorts or any business that can benefit from a website, often don't have the time to spend doing their own SEO so they hire someone like me to do it for them.
SEO is a akin to a living breathing organism since it is fluid and changes often. The search engines algorithms change often and competition is ever present trying to gain your position on the search engine results page. In very competitive niches or fields, on going SEO is a constant and has to be monitored from month to month to maintain position in the SERP's(search engine results page). With more and more businesses utilizing the Internet for advertisement and gaining market share, properly optimized websites are necessary if a business is to remain competitive.
Gone are the days when people would grab their Yellow Pages to find what they need. With high speed Internet connections and wireless communication through cell phones allowing access to the Internet, people first access the Internet to find local business that can fill their need. People under 35 are more likely to do this then the over 35 crowd, but this is changing as well with older Americans now beginning to understand the usefulness and power of the Internet.
Whatever your business may be, a properly optimized website can enhance your profit margin. People use the Internet for various reasons but the largest of these reasons is information. If someone has a need, what better way to gain information than the Internet? People no longer have to deal with pushy salesman or purchase items before having the proper knowledge to make an informed decision. Business websites allow us to make these decisions, find out about who we are dealing with and have an idea of what we will spend before deciding to purchase. This is the very reason search engines like Google and Yahoo exist, to bring the most relevant and up to date information to their users..you and I!
This is why up to date SEO is so vital to your online presence. The search engines are going to do their very best to provide the best product available to their end users. This is also why they change their algorithm so often. Scammers and spammers no the value of being in the number one and number two slots on the search engines and this is why they go to great lengths to game the SERP's using black hat techniques. Eventually Google and other search engines find them out and all of their work comes tumbling down in to a heap of worthless blogs and websites. Of course they have made their money and move onto finding out the next best way to scam and game the system.
Spammers, Scammers and Black Hats will be with us always, but properly optimized and legitimate websites will remain a constant and will almost always remain in the top positions because Google and other search engines do change their algorithm for this purpose. Relevant and fresh content with properly acquired back links from other legitimate websites and articles will always win. Legitimate websites that have aged and weathered the ups and downs of the market will remain on top. Occasionally the black hats will come in for a few days or even a couple of weeks or more and maintain the top position but their days are numbered always. Google and the other search engines make far too much money from Adwords, Adsense and various other forms of advertisements to let the black hats and scammers win.
As you can see, search engine optimization is an ongoing process that requires maintenance and time. Whether you decide to do it yourself or outsource your SEO is decision left to you, but money spent on a website that is not bringing in targeted traffic is not worth the hosting fees and a waste of time. For people that just don't have the time to do proper search engine optimization, I am available and affordable to help with your search engine marketing Memphis.
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